"Digital marketing is constantly evolving, and so are the challenges for modern businesses. In this uncertain landscape, is your brand's online presence as strong as it could be? Find the answers here!"
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If you don't keep up with the latest trends in marketing and digital, there may come a time when you feel what you're doing isn't effective enough. In this review, Alinear Indonesia will share some tips that will help you improve your brand's online presence and generate more leads for your business! We will also provide concrete advice on how you can incorporate these strategies into your digital marketing plan. Let's explore more below!
Secret #1: Did you know that Digital Marketing statistics show Email Marketing or Newsletters have a pretty good ROI (Return On Investment)?
Email Marketing/Newsletters can generate a higher ROI for your business, as reported by https://www.groupbuyseotools.net/. This indicates that email marketing, or newsletters, is necessary to encourage a sustainable presence for your business. In fact, by having a database of customer emails, you can always stay in touch with your customers, which shows that your brand is alive! If you still haven't used email marketing to reach your chosen customers, now is the best time to start!
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Secret #2: The Presence of Video Marketing for Your Brand/Business
One of the most efficient digital marketing methods available today is to use video and market it online. According to research, videos are far more likely to be shared than other types of content. Unlike sharing images and text combined, videos can be indicated to be 1200 times more popular! This is a great way to show how important video is in today's digital technology world. Did you know that YouTube is one of the most popular media platforms, surpassing social media like Facebook, Instagram, or TikTok, according to data from 2021-2022 (Global)? So, try to create videos, whether packaged as a podcast or a review about your business.
Secret #3: Did you know that Google's search algorithms are always changing? This is why SEO (Search Engine Optimization) is important for your brand.
It's important to remember that SEO (Search Engine Optimization) is very important to pay attention to, in addition to your brand's presence on social media like Meta or TikTok. If you are aware of SEO, your brand will be discovered organically. It's even better if you know which media platforms have good SEO. Because not all media apply the SEO method. Generally, each commercial media has its own portion and strength. Did you know that SEO is also a strategy that you will benefit from in the long run? Choose a good medium for your brand or business according to your goals. However, SEO is basically needed in almost all brand/business sectors. Why not? It is proven that every online user will definitely access a search engine for what they are looking for. When the keywords match the keywords for your brand or business, the potential for your brand/business's presence will be very high.
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Secret #4: Facebook is Still King in the World of Social Media
Despite all the digital platforms that have emerged recently, Facebook is still the most popular social media platform. With over 2 billion active users, Facebook still gives your business the opportunity to reach customers. Facebook ads have an average click-through rate of 0.90 percent, which is more than other marketing media. In addition, Facebook ads have an average conversion rate of 11.45 percent greater.
Secret #5: Mobile-Friendly or Mobile-Responsive Web. Having a responsive website is a must for a brand/business. It is also one of your Brand's Identities.
Have you ever heard that more than 60% of all traffic to websites comes through mobile devices? This is what shows the importance of companies creating mobile-friendly websites. If your site is not optimized for mobile devices and tablets, you will miss the opportunity to connect with your target market (online users) who can actually be reached. This way, you will ensure that your website is accessible. In addition, mobile-friendly websites are more likely to get a higher ranking in Google results (Browsers).
If you are not sure whether your site is mobile-friendly and you want to find out, Google offers a free Mobile-Friendly Test tool. This will give you results on the performance evaluation of your website. So, you can immediately fix it or modify your site to be better. In addition, make sure that your site's data/content loads quickly, because this will also affect the search for your brand/business on search engines or the internet.
Secret #6: Content Is KING! Yes, if you have content on the internet that is easy to find, then the Content will bear fruit for your business in the Long Term.
Regardless of other digital marketing techniques, content remains KING. To connect with your ideal customers, you must create relevant and quality content to connect with internet users (online). If you are not sure how to start, you can consider looking for an agency or professional who has good experience in how a brand/business can have an online presence. It's even better if you do it with a 360-degree method for the content you have. Alinear Indonesia can help you with this. That is, creating a plan and the type of content that suits your customers' interests, as well as helping your brand/business remain friendly to search engines.
In addition to getting digital content, whether in the form of online publications (editorials/writing), Alinear also thinks about long-term plans for the digital strategies that will be carried out for you. For example, audio, video, digital ads (online ads), and also how to connect your brand/business content on social media, SEO, and other sustainable digital activities.
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CONLUSION:
Come on, try to think back to how your brand/business's online presence is. Post-Pandemic like now, a digital identity for your presence (brand) will be very much needed. If you still don't know where to go, try to join the Alinear Indonesia Business Partner program. In this program, you don't have to worry anymore about where to start and create your content. The Alinear Indonesia Team will become the Digital Team for you, whether for MSMEs, medium businesses, or enterprise businesses.
In this program, Alinear and Partners will collaborate and work together! Even Partners & Partners can collaborate. This is a new way to start your brand/business online that is correct and well-organized! Please click the following link to register!
