Based on Marketo, marketing engagement is not only about convincing people to buy your products or service, but also to hear what’s trending on people and be the part of the trend, directly or not. Marketing is basically to build a strong connection. For example, let’s see how Facebook sets up their engagement.

1. Facebook has a strong engagement when they reported Nepal’s earthquake.

2. Facebook always thinks that global issue is the future of marketing.

3. By understanding the users, Facebook provides a place where everyone can connect with each other.

Do you have another idea to be tried?